Master Your
Retention

Stop the bleed. Keep the patients you already have. Build the practice you deserve.

40–60% of chiropractic patients leave before completing care... and it's not because of your adjustment.

Did you also know...

Master Your
Retention

Stop the bleed. Keep the patients you already have. Build the practice you deserve.

40–60% of chiropractic patients leave before completing care... and it's not because of your adjustment.

Did you also know...

1 in 3

patients won't return to your practice next year

$50K+

lost annually to leakage in the average practice

75%

of patient dropouts are caused by clinic systems failures

more expensive to acquire vs. retain a patient
 
 

Next Class Starts August 2026. 

Join the waitlist now and be the first to know when enrollment opens.

*Phone number is optional and will only be used to notify when enrollment opens.

 
What is Master Your Retention?

12 Weeks. One Mission.
Zero Patients Left Behind.

Master Your Retention is a premium 12-week training program built specifically for chiropractors and clinic owners who are done watching great patients walk out the door. It combines self-paced weekly modules with live coaching calls so you get both the knowledge and the accountability to actually implement it.

This is not a course you watch and forget. Every week builds on the last, and by week 12, your team will have a complete, running retention system that works without you having to think about it.

Self-Paced Modules: Weekly training content released every Tuesday — watch on your schedule, implement at your pace.
✓ Live Weekly Calls: Direct coaching from Dr. Rose & Dr. Kelly. Ask questions, get feedback, stay accountable. Recording available.
✓ Done-For-You Tools: Scripts, trackers, calculators, and a GPT tool you can hand to your team and use immediately.
12-Week curriculum

What We Cover, Week-by-Week.

Every week tackles a specific piece of the retention puzzle from the first phone call a patient makes, to the system that keeps them coming back for years.

Week 1

The Patient Leakage Audit

Calculate your exact leakage rate and identify where your practice is losing patients right now.

Week 2

The Transformation Loop

Build the 4-touchpoint system that completes every patient visit — from check-in to next appointment.

Week 3

Day 1 — Converting the First Visit

The scripts, questions, and connection framework that turn a new patient into a committed one from day one.

Week 4

The ROF Standard

How to deliver a Report of Findings that creates conviction — not compliance — in every patient.

Week 5

The Plane Ticket Approach

How to recommend confidently and clearly — without apology, without pressure, without losing the patient.

Week 6

R.E.T.A.I.N.™ System

The complete 6-step framework your team uses every single visit so no patient leaves without their next appointment.

Week 7

Front Desk Mastery

Language, scripts, and objection handling for the team member who holds the schedule together.

Week 8

Social Styles & Patient Communication

How to identify and adapt to each patient's personality style to create deeper connection and loyalty.

Week 9

Handling Objections & Hesitation

The LAER framework and 10 proven response scripts for every objection your team will ever hear.

Week 10

Metrics That Matter

PVA, churn rate, leakage rate, replacement ratio — the numbers to track weekly and how to move them.

Week 11

PACE — Building a Referral Culture

How to turn your retained patients into your best referral source — naturally, without feeling salesy.

Week 12

Integration week — pull everything together into a running system your team owns and executes without you.

Dr. Rosemary Batanjski

TEAM & SYSTEMS POWERHOUSE

Rosemary brings the operational genius. An original founder of WDC, the Association of Chiropractic Office Managers (ACOM), and ChiroFlix, she’s spent decades building high-volume, multi-disciplinary practices with rock-solid systems and deeply aligned teams. She specializes in patient experience, leadership development, and operational clarity — helping chiropractors go from daily chaos to sustainable freedom.

“Your team should be your greatest asset — not your biggest stressor. Let’s fix that.”

Dr. Jennifer Bonde

STRATEGIST & TRANSITION PLANNING EXPERT

Jennifer is a financial strategist and co-creator of The Profit Lab™, developed in collaboration with Dr. Rosemary Batajanski to empower chiropractors with the financial systems and decision-making tools they need to grow and exit confidently. She brings deep expertise in profitability, business valuation, succession planning, and vesting key employees. Whether you're tightening margins or preparing for a future transition, Jen helps you lead with clarity, purpose, and numbers that work — so your business supports both your income and your legacy.


“Profit isn’t just what’s left over. It’s what funds your freedom — and your future.”

Results from real practices

What Happens When You Fix the System.

We implemented R.E.T.A.I.N. in a single Monday huddle. Within two weeks, patients leaving without a next appointment dropped from over 30% to nearly zero. Dr. Rose gives you the exact words. You just use them.

Dr. Sarah M.
Chiropractic Clinic Owner

The ROF framework changed everything. My patients used to go home talking about cost. Now they go home explaining their diagnosis to their spouse. Case acceptance went up immediately — and it stayed up.

Dr. James T.
Solo Practice Owner

I've been to dozens of chiropractic business trainings. Dr. Rose is the only one who gave me scripts I could hand my front desk on a Tuesday and see results by Friday. Most practical training I've ever invested in.

Dr. Michelle K.
Multi-location Practice Owner
Common questions

Everything You Need to Know
Before You Enroll.

  

REPLAY

The Retention Intensive Webinar

In this free training, Dr. Rose and Dr. Kelly pull back the curtain on the silent practice killer most chiropractors never see coming — patient leakage.

They show you exactly where your practice is losing patients right now, how to calculate your real leakage rate, and the 3 proven retention fixes that stop the bleed for good.

Whether you're losing patients after the first visit, after they feel better, or somewhere in between, this training will show you precisely where the gap is and hand you the tools to close it.

Press play. Your numbers are waiting.

Next Class Starts August 2026. 

Join the waitlist now and be the first to know when enrollment opens.

*Phone number is optional and will only be used to notify when enrollment opens.