About Chiro Freedom Formula
We've Actually Done This.
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There's no shortage of people telling chiropractors how to build a practice these days. Plenty of them have a handful of years in the game. But a handful of years gets you through one cycle — maybe two. It doesn't get you through a recession, a staffing crisis, a plateau, and a rebuild, more than once, in more than one business. That takes decades.
That's not us
We didn't learn practice-building from a certification program. We learned it the way it's actually learned — by opening the doors, making payroll, hiring the wrong person and then the right one, hitting a plateau and breaking through it, and doing it again. For [X] years combined, between them.
We've built successful chiropractic practices. We've also built other businesses outside of chiropractic entirely — because the skills that make a practice thrive (systems, leadership, marketing, financial literacy, culture) aren't chiropractic-specific. They're business fundamentals. We just happen to have learned them inside this profession, and applied them everywhere else too.
Now we do the same thing for our clients that we did for ourselves: build practices — and businesses — that don't depend on the owner grinding forever to survive.
Dr. Rosemary Batanjski
TEAM & SYSTEMS POWERHOUSE
Rosemary brings the operational genius. An original founder of WDC, Co-founder Chiro Freedom Formula, and ChiroFlix, she’s spent decades building high-volume, multi-disciplinary practices with rock-solid systems and deeply aligned teams. She specializes in patient experience, leadership development, and operational clarity — helping chiropractors go from daily chaos to sustainable freedom.
“Your team should be your greatest asset — not your biggest stressor. Let’s fix that.”
Dr. Jennifer Bonde
STRATEGIST & TRANSITION PLANNING EXPERT
Jennifer is a financial strategist and co-founder of Chiro Freedom Formula, developed in collaboration with Dr. Rosemary Batajanski to empower chiropractors with the financial systems and decision-making tools they need to grow and exit confidently. She brings deep expertise in profitability, business valuation, succession planning, and vesting key employees. Whether you're tightening margins or preparing for a future transition, Jen helps you lead with clarity, purpose, and numbers that work — so your business supports both your income and your legacy.
“Profit isn’t just what’s left over. It’s what funds your freedom — and your future.”
Dr. Kelly Thompson
RETENTION, PROFITABILITY & SCALABLE SYSTEMS
Dr. Kelly Thompson is a chiropractor, entrepreneur, real estate investor, and sales strategist who built Thompson Chiropractic Clinic, PA, from a startup into a seven-figure integrated practice with a 14-member team. At age 40, she retired from patient care and transitioned fully into the CEO role with the guidance of the Chiro Freedom Formula strategies and is now leading her Minnesota practice remotely from Florida. As coach for Chiro Freedom Formula and creator of the Plane Ticket Approach, Kelly teaches chiropractors how to improve retention, communicate value, increase profitability, and build scalable systems that create freedom beyond the treatment room. Her work combines sales, behavioral strategy, leadership, and real-world practice ownership to help doctors build businesses that serve both their patients and their lives. Her philosophy is simple:
“The best practices don’t just work because of you—they work for you, without you.”
Why We're Different From the Rest
We're not theorists. Every framework inside Chiro Freedom Formula — the Practice Operating System, our financial models, our marketing and retention strategies — came out of a real P&L, a real staff, and real patients. Not a whiteboard.
We've felt the plateau. The stuck-at-the-same-number-for-three-years feeling. The "I'm the practice, and the practice can't run without me" feeling. We didn't read about it. We lived it, and we built our way out of it — more than once.
Decades, not a highlight reel. A lot of coaches in this space built one good year and started teaching from it. We've been through recessions, staffing crises, plateaus, and rebuilds — in chiropractic and in business outside of it. Longevity is the credential a two-year track record can't fake.
We built other businesses too. Practice ownership was never the ceiling for us — it was the training ground. We've taken what we learned running clinics and applied it to building other companies, which means we're not teaching you a one-trick playbook. We're teaching you how business actually works.
What We Do Now
Through Chiro Freedom Formula, we help chiropractors build practices that are profitable, systematized, and sustainable — practices that don't require the doctor to be chained to the adjusting table forever to stay alive. Through our private and group coaching, our community coffee chats, and events like our annual Growth Weekend Conference, we hand over what actually worked for us — not theory, not a trend, not something we read in a book.
We've been where you are. We got out. We'll show you how.
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