84%
of patients check online reviews before choosing a new provider
57%
of patients rarely or never leave a review, unless someone asks
88%
of people trust a recommendation from someone they know more than any ad
38%
fewer no-shows when patients get a text reminder
12 Weeks. One Mission.
Stop buying every new patient.
Master Your Marketing is a 12-week training program built specifically for chiropractors and clinic owners who are tired of throwing time and money at marketing that doesn't move the needle. It combines weekly video lessons with live group coaching calls so you get both the strategy and the accountability to put it to work.
This isn't another list of random marketing ideas. You'll learn how to balance internal and external marketing, track what each new patient costs you and what they're worth, and turn the patients already in your practice into your biggest source of referrals, reviews, and reactivations.
By week 12, you'll walk away with a complete 12-month marketing plan built for your practice.
✓ Weekly Video Lessons: A new 20–30 minute lesson drops every Thursday, plus the tools, resources, and tips to implement it that week.
✓ Live Weekly Group Calls: Every Thursday at 1:00pm ET with Dr. Jen & Dr. Rose. Bring your questions, get feedback, and implement together. Recordings available.
✓ Bonus AI-Powered Marketing Hub: 52 weeks of Table Talk, a 52-week social media calendar, internal and external marketing builders, a referral partner tool, an event planner, and a Brand Voice Brief that makes AI content actually sound like your practice.
✓ A Community of Practice Owners: Learn what's converting, what's stopped working, and how other doctors are generating referrals, right alongside you.
Payment plan available at checkout. 3 monthly installments of $899.
Enrollment Opens
Thursday, September 24th
First Lesson Begins
Thursday, October 1st
First Live Call
Thursday, October 8th
1:00pm ET
What We Cover, Week-by-Week.
Every week tackles one piece of your marketing engine, from knowing your numbers to building the plan that keeps new patients coming in all year.
Week 1 — Why Marketing Fails: The Do's and Don'ts
Rate your current marketing on cost, reach, and results, and learn what to stop doing immediately.
Week 2 — Marketing Must-Haves
The foundation every practice needs in place, including the two numbers that guide every decision: patient acquisition cost and patient lifetime value.
Week 3 — Using AI to Help You Grow
Turn scattered ideas into a real plan by teaching AI your brand, voice, services, and ideal patient, so it stops giving you the same generic content as everyone else.
Week 4 — SEO, GEO, and Paid Marketing
Get found where new patients are really looking, and run paid ads with the tracking and follow-up that make them pay off.
Week 5 — Internal Marketing Events and Patient Experience
Design patient appreciation days and in-office events with a referral ask built in, so every event brings in new faces.
Week 6 — Table Talk and Internal Referral Asks
The free, 10/10 tactic. Build a weekly talking point your team uses at checkout that turns every visit into a referral opportunity without sounding like a sales pitch.
Week 7 — Internal Systems: Automating Your Front Desk with CRM
Turn on the reminders, no-show recovery, recall campaigns, and review requests you're probably already paying for.
Week 8 — Social Media
Post with purpose instead of volume. Learn why posting once a week with a dialed-in practice beats posting every day.
Week 9 — Book Yourself Solid
Connect your marketing to your schedule so the right patients fill the right spots.
Week 10 — How to Create Referral Partners
Build two-way relationships with gyms, prenatal yoga studios, massage therapists, and specialists that send patients for years.
Week 11 — External Events Marketing and Networking
Show up in your community in ways that are trackable, affordable, and worth your time.
Week 12 — Create Your 12-Month Marketing Plan
Pull it all together into a year-long plan your team can execute, balancing internal and external marketing.
Bonus — The Marketing Hub
A walkthrough of how to run every tool from one place, including the Position Audit that scores your internal and external marketing separately and won't let you plan ad spend until your internal marketing is ready.
Everything You Need to Know
Before You Enroll.
Who is this program for?
Do I need to be good at social media or tech?
What if I can't make the live calls?
When does enrollment open and when does it start?
What's the difference between the one-time and payment plan options?
Will this work for my specific practice setup?
I already spend money on marketing. Will this help?
Stop Guessing.
Start Marketing With a Plan.
What could another year of guessing cost you? Another $10,000 in ads that don't convert. Another 50 patients who quietly disappear. Another year of inconsistent new-patient numbers.
The cost isn't $2,497. The cost is another year of putting your time and money into the wrong marketing.
First lesson drops October 1st. First live call October 8th at 1:00pm ET.
Lifetime access to all materials, and live calls are recorded and available within 24 hours.
Payment plan available at checkout. 3 monthly installments of $899.
Why Marketing Fails Webinar
In this free training, Dr. Jen and Dr. Rose break down why most chiropractic marketing fails, and why the problem is rarely how hard you're working at it.
They rate seven of the most common marketing tactics on a simple scale of cost, reach and proof. That includes the one that deserves a flat zero, and the free, five-minute habit that earns a perfect ten. You'll also see the marketing funnel every patient moves through and which part of it your ads fill. The biggest lesson is why the cheapest new patient you'll ever get is usually the one your current patients send you.
Whether you're posting every day and seeing nothing come back, paying for ads you can't track, or just unsure where your time and money should go, this training will show you what to drop, what to keep, and what to start this week.